The influence of social media and online marketing created a huge impact on the real estate market. Social media is a major lead generator for real estate businesses, but many brands fail to maximize their efficiency online.
Here are 10 tips that will help you step-up your real estate social media marketing.
Use the Right real estate hashtags
Hashtags bring more engagement to your content and also facilitate discovery on social media. Some real estate firms feel hashtags are like generation machines. The right hashtags will help you attract audiences they haven’t reached, and out of these audiences you can get your potential customer. They are the people who enhance your real estate brand.
Generic Real Estate Hashtags
#realestate #realtor #justlisted #broker #forsale #homesale #newhome #househunting #dreamhome #properties #homelisting #oldhousecharm
Real Estate Agent Hashtags
#realestatelife #listingagent #homebuyers #homebuyer #realestateinvestment
Add Videos
In today’s trend, videos have become a significant part of social media campaigns as they easily connect with the audience. Videos are dynamic and bring on an engagement. You can just add feedback videos or some informational videos to help out the customers. One of the major purpose of creating a video is to reach all types of audiences.
Be Approachable
It could be difficult for you to be available 24/7 on social media, but not being available is not good for improving your online presence. Your audience can interact with you on comments and DMs, so be sure that you engage with them. Quick responses can help you gain more customers.
Utilize Social Media Tools
Time is a very important resource, so improving efficiency in real estate social media marketing is very important. There are a lot of real estate marketing applications that can help you maximize exposure to buyers and save time.
You have to,
Create Real Estate Social Media Graphics
Automate Real Estate Social Media Marketing Posts
Generate Valuable Real Estate Blog Ideas
Optimize Real Estate Facebook Posts and Ads for Realtors
Share your Success Stories
Posting your success stories can instill confidence in your brand. If you close many deals the people will want you to come to you for services.
Consider Accessibility
You may forget about accessibility when you don’t have time for social media marketing. There are few simple rules to follow, which help your marketing reach an even wider audience. When posting video, always include closed captions. Captioning the video helps the audience to consume your content in a way that works for them. Add image descriptions either in the caption of an image or using instagram’s alt text feature. The major purpose is to make it easy for everyone who needs your services to find them.
Organize the giveaways
Offer giveaways. It’s up to you. You can provide some special discounts to the winners or some home decor items. It will attract more audiences and there are chances to convert them as your potential customers.
Post Pictures of the Neighborhood
Customers will be curious to know about their neighborhood before they buy a house. So post photos of the area to tell your audience whether the neighborhood has parks, supermarkets, trails, schools, etc.
Collaborate With Local Businesses And Experts
Many realtors collaborate with local businesses, such as photographers, mortgage brokers, home stagers, and inspectors. This helps you to connect with others in your community, and help each other a boost on social media.
Collect Real Estate Reviews
Collect reviews and make it easy for potential customers to view it. If a customer wants to hire you, they’ll look at reviews and testimonials to give them a clearer picture of your work.
